EXPAND THE COMPANY BRAND
BPi is a full-service energy contractor that equips properties with renewable energy systems and provides the general contracting services to manage it all.
THE ROLE
Directed all marketing, branding, and paid advertising activities for all market segments for a commercial renewable energy EPC contractor.
As the Director of Marketing, for BPi, a commercial B2B renewable energy and roofing contractor, my responsibility was to drive business growth and revenue. I directed all marketing and graphic design initiatives to be distributed through multiple channels and platforms across each target market segment.
Created and expanded a consistent web presence across all the channels and platforms. Achieved a 3x increase in organic website growth YoY with a 5% conversion rate within 1 year of redesigning, alongside a 4x increase in social presence and engagement. Also directly contributed to a 3% conversion rate for a recent cold email campaign.
